Oetker Hotels debuts in the U.S market

The hotel features 41 guest rooms and suites, led by interior designer Tino Zervudachi.

Oetker Hotels makes its debut in the U.S. in collaboration with owner partners Reuben Brothers. Oetker Hotels has transformed the historic, century-old Palm Beach landmark, located just steps from iconic Worth Avenue.

The extensive transformation of the hotel’s public spaces and its 41 guest rooms and suites was led by interior designer Tino Zervudachi, based between Paris, New York, and London. The project was realised through his firm, ZRM, and its London-based team, in close collaboration with architects Spina O’Rourke & Partners.

“This is a monumental moment in the brand’s history as we debut our first masterpiece hotel in the United States,” said Timo Gruenert, CEO of Oetker Hotels. “Many of our existing guests have long visited or call Palm Beach home, and we look forward to extending Oetker Hotels’ unique hospitality ethos — rooted in family spirit, elegance and genuine kindness — to this exceptional destination with The Vineta Hotel.”

Jamie Reuben of Reuben Brothers added: “We are incredibly excited to open The Vineta Hotel in Palm Beach, a place very close to my and my family’s heart. With Oetker Hotels’ renowned and refined approach to luxury hospitality, I am confident that the hotel will quickly become a staple in Palm Beach for generations to come.”