Outletcity Metzingen appoints Janina Wittmann as Destination Marketing & Partnership Manager

Wittman’s role is to amplify Outletcity Metzingen’s visibility among Indian shoppers, forge strong travel trade partnerships, and execute targeted marketing campaigns.

In a strategic move to strengthen its footprint in key global markets, Outletcity Metzingen has appointed Janina Wittmann as its new Destination Marketing & Partnership Manager. This appointment is said to underscore the brand’s ambition to accelerate growth in high-potential regions worldwide, particularly India, where an increasing number of outbound travellers are seeking premium European shopping experiences.

Wittmann’s role is reported to centre on amplifying Outletcity Metzingen’s visibility among Indian shoppers, forging strong travel trade partnerships, and executing targeted marketing campaigns that firmly position the destination as the premier shopping stop on European itineraries.

Speaking about her appointment, Janina Wittmann said, “With India’s rapidly growing economy, expanding global influence, and a vibrant community of travellers passionate about fashion and unique experiences, the opportunity is immense. Indian shoppers have a deep love for luxury and an eye for quality—qualities that align perfectly with Outletcity Metzingen’s world-class offering. My goal is to harness this potential, deepen our engagement with the Indian market, and make Outletcity a highlight of every traveller’s European journey.”