OYO enters into a strategic partnership with Ctrip

OYO Hotels & Homes, South Asia’s largest, China’s second largest, and the world’s sixth largest and fastest-growing chain of leased and franchised hotels, homes & living spaces, has announced a strategic partnership with Ctrip.

As part of this partnership, both companies will collaborate across multiple areas of business, including demand generation by providing access to customers of brands, online-to-offline services integration, data operation, and branding. The partnership will enable both the brands to leverage the synergies.

Commenting on the development, Sam Shih, COO, OYO China, said, “With OYO Jiudian (Hotels), we’ve built a brand that is synonymous with quality accommodations. Our multi-brand strategy enables us to meet the needs of every type of traveller and this partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings. As China’s second-largest hotel chain, we are determined to soldier on in our mission of creating quality living spaces and the exceptional reach that Ctrip enjoys as China’s largest OTA will steer us closer to travellers who can choose from OYO’s 10,000 hotels in the country located across 320 cities. We look forward to working together and transforming China’s hospitality industry.’’

Maninder Gulati, Global Chief Strategy Officer, OYO commented, “In a brief period of time, OYO Jiudian (Hotels), has emerged as the second-largest hotel group in China. With Ctrip being the largest OTA in the country, with over 300M registered members, we are aiming to build a multi-dimensional full service value chain covering every aspect of travel. This partnership between two giants will add value to China’s hospitality landscape by empowering both the demand and supply side. This will also boost existing consumption in the industry, enhance the size of the consumption opportunity in the market and upgrade the consumption patterns of  China’s hospitality industry as well.’’

As a part of this strategic partnership, OYO Jiudian (Hotels), will in the future, work together with Ctrip to explore collaborative ways of helping asset owners across multiple areas, including providing marketing support and greater visibility online, improving & upskilling the talent pool, harnessing technology, improving customer traffic to the Hotel’s listing and streamlining operations with respect to bookings generated from Ctrip.