OYO reveals new brand identity for Oyo Life
Representative image
OYO has announced the rebranding of it's long-term fully managed housing rental solution to OYO LIFE. Known previously as OYO Living, OYO LIFE provides upgraded living experiences at affordable prices to young professionals globally.
Commenting on this, Ritesh Agarwal, CEO & Founder, OYO Hotels & Homes said, “OYO Hotels and Homes has been re-engineering living worldwide and is a leading global franchising and hospitality company. Globally, we have close to half a million rooms with a clear focus on providing great living spaces. OYO Living was conceptualized based on the feedback and demand from our valued customers and asset partners. With its launch, we embarked on a journey towards becoming India’s biggest provider of housing, consolidating our position as a category innovator and leader. Its new identity - OYO LIFE is based on the philosophy that housing is an essential product to LIFE and influences and inspires how you live your life.
In less than six months since its launch, OYO LIFE has more than 10,000 beds signed, 6,000+live and is adding 1000+ new beds every month making it one of the largest businesses for branded fully-managed housing for millennials globally. The adoption of the OYO LIFE brand and transitioning from its previous identity has begun globally, starting with Japan.
OYO LIFE accommodation provides essential amenities like Wi-Fi connectivity, television, regular housekeeping, power backup, CCTV surveillance, and 24/7 caretaking. Residents also have access to OYO Support at all times, at no additional cost over the monthly rental charges. Starting with INR 7999, per bed, per month, OYO LIFE helps residents save on brokerage, lock-in periods, and the hassle of searching house helps and support services involved while moving to a new residence. OYO LIFE aims to expand globally with the goal of crossing 100K beds in 2019.