OYO’s loyalty program reaches 1.5 million subscribers
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OYO Hotels & Homes recently announced that OYO Wizard, its paid loyalty program, has reached 1.5 million subscribers, contributing to ~25 per cent of OYO bookings. OYO Wizard is designed to recognise and reward frequent customers and comes with unique benefits, including guaranteed discounts, cashback, discount coupons and upgrades.
The repeat rate among OYO Wizard members is twice, compared to regular users. For Wizard hotels in particular, 70 per cent transactions by Wizard members are made on Wizard hotels, resulting in higher income as compared to non-Wizard ones.
Commenting on this success, Aditya Ghosh, CEO of OYO, India & South Asia, said, “Customer experience is a priority for us and with OYO Wizard, we have created one of the most comprehensive loyalty rewards program in the industry. With this paid program, we give our loyal customers the power of choice. We find it extremely rewarding to recognize loyal guests and strengthen relationships by providing highly-rated and curated hotels at the best price. With OYO Wizard, we strive to reach 3-4X of our customer base by the end of this year.”