PARK HOTELS LAUNCHES ‘ZONE BY THE PARK’

The Park Hotels, pioneers of luxury boutique hotels in India announces the launch of the first property of its ‘design-conscious, price-conscious’ brand ‘Zone by The Park’ in Coimbatore. As a part of the brand’s expansion plans, the second property of ‘Zone by The Park’ is slated to launch in Jaipur in February 2015. Further, properties will open in Mahabalipuram, Old Mahaballipuram Road (OMR), Chennai and Raipur (Chahattisgarh) in 2015 itself.

Speaking about the launch, Priya Paul, Chairperson, ApeejaySurrendra Park hotels Ltd. said, “Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveler, someone who is moving up the ladder and is at ease with themselves. Leveraging this opportunity, we have created a mid-segment ‘design- conscious, price conscious brand’. Our vision is to have a slice of The Park in every city people travel to.”

Vijay Dewan, Managing Director, ApeejaySurrendra Park Hotels said, “Zone by The Park has been created as a place that is always on the move, is quick and efficient in its service to cater to the needs of its target audience.

A managed property, ‘Zone by The Park’ at Coimbatore has 56 rooms at an average tariff of Rs 3,500 – Rs5, 000 per night. Coimbatore is an emerging tourist destination attracting both modern and leisure travelers. We are confident that Zone by The Park will appeal to the consumers here and add value to their experience.”