PATA’s 2020 theme is ‘Partnerships for Tomorrow’
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In line with the United Nations (UN) Sustainable Development Goals (SDGs), the Pacific Asia Travel Association (PATA) has announced its theme for 2020: ‘Partnerships for Tomorrow’. As noted in the SDGs, partnerships for the goals is the primary focus of Sustainable Development Goal 17 - Strengthen the means of implementation and revitalize the global partnership for sustainable development.
The announcement was made by Mario Hardy, CEO, PATA during the PATA Board Meeting held in conjunction with PATA Travel Mart 2019.
“The world is seeing dramatic social, political, environmental and economic changes, particularly in relation to the potentially irreversible damage to our planet caused by climate change. Against this backdrop, there is an urgent need to work towards the development of a more responsible and sustainable travel and tourism industry,” said Hardy. “The challenges that we face are complex and require coordination from all industry stakeholders across all sectors. Only through concerted efforts can we preserve and protect the world for the future generations to come.”
Furthermore, the 2030 Agenda for Sustainable development, adopted by the United Nations, provides an ambitious agenda for peace, prosperity, people and the planet. At its core are the 17 SDGs, which are a call for action for all countries and organisations to end poverty, fight inequality and injustice, and solve climate change by 2030.
To achieve such goals PATA understands the need to partner with both the public and private sector and invites all tourism stakeholders to embrace the wellbeing of the planet and together contribute to the achievement of the SDGs under PATA’s vision for 2020: ‘Partnerships for Tomorrow’.