PHILIPPINES LAUNCHES ITS FIRST SPECIALIST PROGRAM
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Considering India’s potential as one of the most important emerging markets, the Philippines Tourism Marketing Office launched the Philippines Specialist Program (PSP) last month. The Philippines Specialist Program builds on the theme of ‘It’s More Fun in the Philippines’ to help travel agents understand and therefore sell Philippines as an ideal tourist destination. The course offers information in a visually appealing format that gives a glimpse of Philippines as a country and as a tourist attraction too.
Talking on the occasion, SanJeet, Tourism Attache, Philippines Tourism Marketing Office, India said, “This certified Program provides travel professionals the perfect opportunity to familiarise and enhance their product knowledge on the destination, thereby becoming Specialists and ambassadors of the Philippines. As Specialist, they will be able to work closely and promote Philippines to clients.”
With eight modules in Level 1, providing general information on the Philippines, to visas, attraction, shopping, nightlife, hotels and food to cities like Manila, Cebu, Boracay, Palawan and Bohol, travel agents will be super motivated to encourage their clients to experience Philippines via a one-of-a-kind itinerary!