Preferred Hotels launches ‘I Prefer Alliance’ loyalty programme in India
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Preferred Hotels & Resorts has announced two global initiatives to the India market : the launch of its powerful global loyalty program - I Prefer Alliance, and also the first ever I Prefer Members’ Choice Awards - that recognize distinct hotels worldwide for their excellence in hospitality.
The company has launched its new loyalty platform called - I Prefer Alliance - that allows independent hotels and regional hotel brands to extend full benefits of I Prefer Hotel Rewards to members of their distinctive guest benefit programs. This is the first of its kind step towards empowering independent and regional hotels across destinations worldwide and in India to foster impactful guest loyalty.
Seema Roy, Area Managing Director - South Asia, Middle East and Africa, Preferred Hotels & Resorts, says, “We are pleased to debut the I Prefer Alliance Program in the Indian sub-continent. Looking ahead, we believe that this significant move will positively transform and enhance independent travel experiences in the region by empowering participating partner hotels with the tools to reward guest loyalty, and create positive demand for the industry from around the world.”
The Group also unveiled ‘I Prefer Members’ Choice Awards that celebrate hotels worldwide which are delivering high quality standards and personalized experiences to members of the brand’s I Prefer Hotel Rewards program. The winners were determined by votes collected from I Prefer members and forty exceptional hotels were awarded across four regional categories.