PRISM (parent of OYO) launches CheckIn

With over 1,300 hotels across India, CheckIn aims to be the largest premium value hotel chain in the country.

PRISM (parent of OYO) announces the launch of CheckIn, a hotel brand collection that aims to bring together premium value hospitality brands, including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. With over 1,300 hotels across India, CheckIn aims to be the largest premium value hotel chain in the country.

The CheckIn promise said to be simple: trained staff, a breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment that goes beyond free Wi-Fi. This curated experience is said to serve as the foundation across the Collection, with Townhouse Hotels positioned as the entry-level brand and Sunday Hotels representing the top-tier upgrade within the portfolio.

Commenting on the launch, Ritesh Agarwal, Founder & Group CEO of PRISM, said, “CheckIn is our commitment to elevate premium value stays in India. Just as OYO transformed the budget travel segment, CheckIn will set a new benchmark for premium experiences by combining scale, service, and thoughtful design. Every guest can expect more than just a stay – they will enjoy a curated experience built on quality and trust.”