Ramoji Film City (RFC) and IRCTC sign MoU

Ramoji Film City(RFC) , the world’s largest film studio and one of most preferred MICE destination in the country  and the IRCTC , have signed an MoU in an effort to mutually promote and market their services  by leveraging each other’s strengths of presence, marketing, customer footfall  and organisational capabilities. The impact of the tie-up would result in an increased footfall into the Andhra Pradesh and aid inbound tourism.

IRCTC and Ramoji Film City will jointly develop and promote PAN India, the following - Rail Tour Packages, FTR Charter Coaches and Trains and customised packages from various locations in the country to RFC and city sightseeing in Andhra Pradesh. IRCTC will utilize their strength and experience for the rail based requirements and Ramoji Film City will bring in their local understanding and strengths of logistics management and organising customised city sightseeing.

Commenting on the development Smita Rawat, Group General Manager, IRCTC, said “We are very pleases to tie-up with RFC to promote tourism into the state of Andhra Pradesh. This is tie-up allowed us to innovatively extend not only our packaged services to our customers but also market our services more widely.”

Further, the tie-up will lead to jointly manning of Tourism information counters as well as cross selling of IRCTC-Ramoji Film City products across more than 100 outlets in the country. Both organisations will link their websites, to enhance the reach of their products to their customers. Due to the tie-up customers will be able to get special tariffs for accommodation at RFC as well as tour packages.

Vijayeswari, Managing Director, Ramoji Film City, said “We realised that the inherent strengths of both the organisation on collaboration would   bring around all round advantages of convenience, cost, customisation and capability to the customer. In turn the tourism in the state will receive a big boost.”