RAKDTA & Huawei sign MoU to enhance digital tourism collaboration
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The MoU aims to integrate smart technology and expand Ras Al Khaimah’s visibility in international markets, including China.
Ras Al Khaimah Tourism Development Authority (RAKTDA) and Huawei have signed a Memorandum of Understanding (MoU) to elevate their strategic collaboration on the first day of Arabian Travel Market 2025. The agreement aims to accelerate innovation in tourism marketing, expand market reach — particularly in China — and deliver tech-enabled travel experiences for visitors to Ras Al Khaimah.
Huawei will support the integration of smart solutions, using tools such as SkyTone for roaming, Petal Maps for tourist hotspots, AI Assistants for trip planning, and Huawei Share for content sharing.
The MoU builds on an ongoing collaboration between RAKTDA and Huawei, which previously included campaigns across Huawei’s digital platforms—including HUAWEI AppGallery, HUAWEI Themes, and Petal Ads. This collaboration culminated with the HUAWEI AppGallery Gamers Cup held in Ras Al Khaimah in November 2024, which drew over 1,000 attendees and put Ras Al Khaimah on the map as a vibrant destination for youth and digital culture. The tournament is set to return in 2025 as a two-day Esports Carnival on May 2 and 3.
“Our collaboration with Huawei has already transformed how we engage with one of our fastest growing source markets — China,” said Raki Phillips, CEO of RAKTDA. “With this MoU, we are scaling this success across multiple dimensions—from technology integration and international marketing to content creation and immersive travel experiences.”
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said, “Through initiatives like the AGC – RAK Esports Carnival 2025, we are proud to be aligning seamlessly with Ras Al Khaimah’s vision of becoming a leading global hub for tourism and entertainment. Huawei’s ecosystem offers the ultimate gateway to the Chinese market, facilitating greater engagement between Chinese businesses and the local market. This MOU underscores our dedication to transforming the tourism sector through cutting-edge digital solutions, creating exceptional experiences that will shape the future of tourism in Ras Al Khaimah and beyond.”
As part of the MoU, Huawei will feature Ras Al Khaimah in its “Travel X” campaign and promote the Emirate across its Harmony ecosystem, including channels like Magazine Unlock, Huawei Feeds, The View, and Huawei Weather. A dedicated “Go To Ras Al Khaimah Route” will also be introduced in its flagship stores across China. The collaboration also includes influencer campaigns and joint content creation to amplify the Emirate’s visibility.
Huawei and RAKTDA will also jointly host summits and product launches in Ras Al Khaimah, to spotlight the Emirate’s status.