SaffronStays Partners With MMT For Annual Campaign
Representative image
SaffronStays, partners with Make My Trip (Go-MMT) for its annual mega campaign - 'Jaisi Zaroorat Waisa Stay'.
Deven Parulekar, Founder, SaffronStays, said, “Pre-Covid, when we were a network of only 50-70 homes, it was easy to market each home to the guest. Now that we have 250+ homes across the country, we realized we had to slice and dice the market and present different categories of offerings to different people in different phases of their life for different occasions.”
“MMT’s ‘Jaisi Zaroorat, Waisa Stay’ campaign fits perfectly in our game plan, and we decided to jump the gun and partner with them after they shared the same insight”, he added.