SaffronStays partners with WebEngage to boost guest experience
WebEngage partnership with SaffronStays
The SaaS provider of Customer Data Platform and Engagement products, WebEngage, has announced a strategic partnership with SaffronStays, to elevate the guest experience. The partnership aims to increase SaffronStays ROI, thereby enhancing user experience with timely, personalised conversations that make planning seamless and unforgettable for the guests.
Furthermore, by leveraging geo-location, customer preferences, and event-driven data, WebEngage will deliver highly targeted and personalised engagements. WebEngage will also enhance context-rich engagements that reduce drop-offs, increase repeat bookings, and build lasting customer loyalty.
Devendra Parulekar, Founder, SaffronStays, said: “At SaffronStays, our mission has always been to bring warmth, trust, and seamlessness to every guest experience. While our homes reflect the heart of Indian hospitality, our foundation has always been tech-first. Partnering with WebEngage allows us to marry this warmth with cutting-edge martech capabilities enabling us to listen better, respond smarter, and anticipate what our guests need before they even ask. We expect WebEngage’s platform to help us scale faster by driving a 40% annual uplift in direct reservations, reducing dependency on third-party channels, and enhancing cross-sell of our 400+ curated luxury villas and estates. Ultimately, our goal is to convert one in three guests into repeat customers by leveraging personalised recommendations, timely offers, and data-driven engagement ensuring every guest journey feels as personal and effortless as staying in their own home.”
Commenting on the partnership, Ankit Utreja, Co-founder & CTO, WebEngage, said, "We are thrilled to partner with SaffronStays to help them engage their customers in a meaningful manner and achieve business impact. By integrating advanced engagement strategies, we're helping them create meaningful connections that drive customer satisfaction and loyalty. Through data-driven journeys, automated triggers, and omni-channel engagement, SaffronStays can now deliver timely and relevant conversations that enhance the guest experience.”
Further, this collaboration will help SaffronStays to bridge the entire customer journey from browsing to rebooking while driving higher conversions and repeat customers.
