Sarovar Hotels unveils ‘Sarovar Source Sales Calling’ 2025
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The initiative aims to engage with top B2B travel agents, series operators, PCOs, and corporate clients across sectors such as pharmaceuticals, banking, NBFCs, FMCG, and large conglomerates.
Sarovar Hotels has launched the 2025 edition of its flagship sales initiative, Sarovar Source Sales Calling, aimed at strengthening regional outreach and deepening engagement with key trade and corporate partners across India. The series commenced in Mumbai, setting the stage for an impactful year of targeted demand generation and strategic market engagement, which is repeated quarterly.
In its 4th edition since inception in 2022, Sarovar Source Sales Calling is a cornerstone of the group’s commercial strategy. The initiative brings General Managers from Sarovar properties across the country face-to-face with potential and existing clients in key source market cities through a high-touch, in-person format. Each roadshow spans two to three days per city.
Akshay Thusoo, Sr. Vice President, Commercial, Sarovar Hotels, commented, “Sarovar Source Sales Calling is our way of staying connected with the markets that matter most. It’s a focused effort to bring our growing portfolio to the forefront—particularly new and emerging destinations like Goa, Sindhudurg, Philibhit, Ajmer, Kerala, and key hill stations. The enthusiastic response from our Mumbai engagements is a promising start, and we look forward to building on this across other cities.”
The initiative is designed to engage with top B2B travel agents, series operators, PCOs, and corporate clients across sectors such as pharmaceuticals, banking, NBFCs, FMCG, and large conglomerates.