SAT CONCLUDES ITS ANNUAL ROADSHOW IN INDIA
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South African Tourism concluded its annual roadshow in New Delhi last week and over 1000 Indian trade partners participated in the roadshow across four cities. The roadshow commenced from the financial capital of Mumbai and thereafter made its way to Ahmedabad, Bangalore and New Delhi. The multi-city event witnessed participation from 63 South African suppliers presenting a variety of products and services to the Indian travel trade.
Commenting on the outcome, Hanneli Slabber, Country Manager, South African Tourism said, “This year, we saw a lot of South African suppliers making their debut in India through the roadshow and they have all received tremendous response and enquiries from all markets. As a tourism board, we are glad to provide this interactive platform for enhancing destination knowledge and strengthening business opportunities between Indian trade and SA products. During the roadshow, we saw travel agent’s inclination to learn and sell luxury and adventure offerings of South Africa. Moving forward, we will continue to explore newer markets in India to enhance relations with trade partners and to further educate them about South Africa’s varied tourism offerings”.