Saudi deepens India ties with three-city roadshow
Saudi Roadshow Pic - Delhi (002)
Showcased tourism products spotlighting leisure, GIT, MICE, and wedding tourism segments.
In order to expand its global outreach of tourism, the Saudi Tourism Authority (STA) held its latest three-city India roadshow from September 15 – 19, 2025 across Hyderabad, Ahmedabad, and Delhi. The effort aims to boost STA’s growing focus on the Indian market and shows a strong push in its ongoing effort to build strong trade ties and promote Saudi as a top choice for Indian leisure, GIT, MICE, and wedding tourism segments.
The roadshows were attended by Indian trade and Saudi partners, providing a platform for 15 leading Saudi suppliers, including DMCs, DMOs, and airlines, to engage with over 500 top-tier Indian travel buyers. These interactions aimed to foster strategic business relationships and enhanced product knowledge and allowed Saudi partners to exchange insights, explore collaborations, and highlight Saudi’s diverse tourism offerings.
During the roadshow, winter season tourism products were launched, introducing new developments in leisure tourism and GIT packages and showcasing Saudi’s rising appeal in MICE and destination weddings. The roadshow also amplified STA’s latest international campaign, “I Came for Football, I Stayed for More.” The campaign, featuring football icon Cristiano Ronaldo (CR7), brings to life a Saudi that offers visitors an extended season of high-stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events.
Commenting on the successful roadshows, Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, said, “The India roadshow is a key part of STA’s strategy to unlock India’s potential as an important source market. With rising prosperity, a young affluent population, improved air connectivity, and close proximity, India offers strong growth opportunities for Saudi. We will continue to work closely with our trade partners through initiatives such as roadshows, travel fairs, and marketing campaigns to unlock new opportunities. These efforts aim to support the development of curated itineraries that appeal to Indian travellers and position India as one of the key tourism source markets for Saudi."
A key roadshow highlight was said to be Six Flags Qiddiya City, set to open by the end of the year. Whereas Binban, north of Riyadh, hosts MDLBEAST Soundstorm, the region’s biggest electronic music festival, blending global stars with rising Saudi talent.
The roadshow spotlighted KAEC’s expanding appeal as a hub for both business and leisure, with strong potential as a MICE destination. The roadshow highlights also included gamification activities and an interactive competition, ‘The Art of Building a Saudi Itinerary’. Both drew strong interest and full-house participation across all three cities.
