Saudi Tourism Authority deepens Mumbai outreach with curated yacht experience
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Hosts ‘Beyond the Shore: Saudi’ yacht experience welcoming around 40 key trade partners.
The Saudi Tourism Authority (STA) hosted ‘Beyond the Shore: Saudi’, an exclusive, experience-led yacht-sailing event in Mumbai on January 30. The initiative was designed to elevate the position of Saudi Arabia’s pristine Saudi Red Sea coast and position it as a compelling, year-round destination for Indian travellers. The event brought together around 40 key trade partners, media representatives, and influencers for an intimate, experience-led introduction to Saudi’s evolving maritime tourism offering.
The event mirrored the experience of sailing along Saudi Red Sea coast. Guests embarked on a curated yacht voyage from the Gateway of India to Mandwa, transforming a familiar seascape into a metaphor of exploration. The sailing culminated in a refined fine-dining lunch at Soulinaire, with curated menus and storytelling further evoking the luxury and exclusivity that define Red Sea offerings.
Throughout the day, guests were introduced to thoughtfully designed Red Sea itineraries, highlighting seamless Saudi Red Sea journey, with heritage and contemporary coastal life converging at historic Jeddah, the Jeddah Corniche, and the Jeddah Yacht Club, a world-class waterfront hub combining marina facilities, dining, and lifestyle experiences. The experience then unfolds at Red Sea featuring ultra-luxury private island resorts. Guests can also enjoy guided kayaking, snorkelling in shallow reefs, and wellness-led leisure, alongside cycling and hiking across dramatic dune landscapes.
The Mumbai yacht-sailing experience successfully delivered a tangible sense of Saudi’s luxury ethos, purposeful, nature-led and transformative, while fostering meaningful engagement with India’s travel trade and media.
Saudi Arabia and India are connected by over 313 weekly flights, operated by leading carriers including Saudia, Flynas, Air India, Air India Express, IndiGo, and Akasa Air. This growing air network enhances accessibility and reinforces Saudi’s appeal as a seamless, year-round destination for Indian travellers.
Through ‘Beyond the Shore: Saudi’, STA continues to invite Indian audiences to look beyond the familiar and discover a Red Sea experience that is redefining coastal luxury, yachting, and experiential travel.
