Serena Hotels & Represent CM Partner to enter South African market

Chantelle Mogg, a respected figure in South Africa’s travel, hospitality and luxury lifestyle sectors, has been designated as the key contact person for Serena Hotels’ in South Africa.

Serena Hotels Africa has announced a market representation partnership with Represent CM. Chantelle Mogg, a senior member of the team and a respected figure in South Africa’s travel, hospitality and luxury lifestyle sectors, will be the key contact person for Serena Hotels’ in South Africa.

Mogg brings a dynamic blend of strategic vision, commercial acumen, and deep industry insight, making her an ideal fit to elevate the Serena Hotels brand across key markets. With over three decades of experience, she has successfully driven market penetration strategies, led high-impact brand campaigns, and built trusted trade and corporate partnerships. Her collaborative approach and results-oriented mindset make her a valued partner to both internal teams and external stakeholders.

“South Africa is a vibrant travel community that values tradition, exploration, and genuine connection,” said Chantelle Mogg, senior member of Represent CM. “My goal is to showcase Serena Hotels not simply as a collection of properties but as a gateway to meaningful travel. From vibrant cities to wild savannahs and tranquil coastlines, Serena offers journeys that become stories worth telling.”

Ashish Sharma, CEO of Serena Hotels Africa, welcomed the partnership: “This partnership underscores Serena Hotels’ commitment to strengthening our presence in markets that value meaningful travel. With Chantelle representing us, we see an opportunity to deepen trust, broaden reach, and reaffirm Serena’s role as a gateway to authentic African experiences.”

 Joyce Wangui, Regional Sales Director -Serena Hotels Africa , added: “ South Africa remains one of our most important source markets, and having a dedicated representative on the ground will enable us to offer  customized  support to our partners  for both business and leisure travel.  Through Represent, we are enhancing how we engage with this market while establishing greater awareness of our unique hospitality experiences  in Africa .’’