Series by Marriott celebrates its global debut, with 26 openings across key destinations in India
26 Series by Marriott Hotels Open Across Key Destinations in India in partnership with Fern Hotels & Resorts
In collaboration with Concept Hospitality Private Limited and their flagship brand The Fern Hotels & Resorts, Marriott International launches its newest collection brand in Asia Pacific excluding China, bringing regionally rooted, globally connected hospitality to India.
Marriott International, Inc. announces the global debut of Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, with the launch of The Fern Hotels & Resorts, Series by Marriott in India. This brand of collection is designed to celebrate regional character while delivering the trusted consistency of Marriott’s global standards. The first phase of openings includes 26 hotels across key destinations in India, bringing over 1900 rooms to Marriott’s portfolio and marking a significant milestone in the brand’s global expansion.
“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International . “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year.”
“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment from our partner hotels. Between our commitment to sustainable hospitality, the industry’s growing appetite for development and Marriott's strong distribution and systems, we look forward to rapidly expanding the Series footprint across the country.” Suhail Kannampilly, Managing Director, Concept Hospitality.
All properties under The Fern Hotels & Resorts, Series by Marriott, participate in Marriott Bonvoy®, the award-winning travel program from Marriott International – allowing members to earn points for their stay at the new hotels, and at other hotels and resorts across Marriott Bonvoy’s portfolio of extraordinary hotel brands. With the Marriott Bonvoy app, members enjoy a level of personalisation and a contactless experience that allows them to travel with peace of mind.
Series by Marriott marks its initial launch through a founding deal with Concept Hospitality Private Limited (CHPL) in India, a key growth market for Marriott International. CG Hospitality, the hospitality division of the multi-national conglomerate CG Corp Global, is the majority stakeholder in CHPL.
