SINGAPORE EXPANDS INSPIRE PROGRAMME FOR INDIAN INCENTIVE MARKET
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The Singapore Incentives & Rewards (INSPIRE) programme has been updated with brand new activities such as customised food menus and VIP access to popular attractions. The programme aims to provide unique and value-added leisure programmes in Singapore to Indian incentive travel groups, and offers an array of specially-curated offerings that give Indian business travellers a chance to experience Singapore beyond the typical tourist attractions.
“The revamped Inspire programme is set to bring more exclusive privileges and activities customized to satisfy the evolving preferences of India’s incentive travel segment, who are now looking for experiences that are compelling, immersive and sophisticated. Significantly, more industry stakeholders are also recognising the value of the Inspire programme and have indicated their interest to partner STB in bringing on board more customised and exclusive activities. We are confident that the improved line up of programme for Inspire will continue to develop well-differentiated experiences for our Indian business travellers,” said Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, Singapore Tourism Board.