Singapore welcomes 1.2 mn Indian visitors in 2025

The country sees surge of 5% YoY with USD 1.17 Bn Tourism Receipts from India. 

Singapore continued to see strong demand from the India market in 2025, welcoming over 1.2 million visitors from India, with around a 1% increase from 2024, reinforcing India’s position as one of Singapore’s key visitor source markets. 

This momentum reflects broader global trends, with International Visitor Arrivals (IVA) reaching 16.9 million in 2025, representing 2.3% growth compared to 2024 and underscoring Singapore’s sustained appeal across international markets.

The tourism sector demonstrated steady growth in 2025, with global tourism receipts (TR) reaching USD 23.9 billion in the first three quarters, a 6.5% increase from 2024 and the highest TR recorded for this period. Tourism receipts (TR) from India totalled USD 1.17 billion during the same period, representing a 5% year-on-year increase.

Marking 60 years of diplomatic relations between Singapore and India, 2025 was a milestone year with deepened engagement and sustained travel growth. 

Singapore Tourism Board (STB) launched the year-long “Just Between Us Friends” campaign in January 2025, bringing together travel agencies, airlines, payment companies, and shopping malls to offer exclusive deals that enhanced Singapore’s appeal to Indian travellers like never before. The campaign extended beyond leisure travel to include MICE, introducing exclusive privileges for Indian incentive groups travelling between August 2025 and March 2026 through partnerships with Sentosa, IndiGo, Singapore Airlines and island hotels. 

Additionally, STB launched a series of strategic marketing partnerships to strengthen Singapore's brand affinity in India. The flagship “Is This Even Singapore” social media campaign, launched in June 2025 under the Friends of Singapore programme, featured content creators showcasing immersive travel experiences and achieved a reach of more than 145 million. Meanwhile, the Nickelodeon "FamJam in Singapore" campaign incorporated content integration and an interactive game that generated strong audience engagement within the family segment. 

STB further enhanced the travel experience through partnership with NPCI International, enabling UPI payments across more than 130,000 merchants in Singapore, including duty-free stores at Changi Airport – providing Indian visitors with familiar and convenient payment options.

Building on this momentum, STB signed its first-ever MoU with an Indian airline, IndiGo, in July 2025 to boost leisure and business travel from India to Singapore and drive bookings through IndiGo's network. This year-long partnership enhances connectivity from secondary cities and showcase Singapore's diverse appeal through fresh experiences at both iconic and hidden destinations.

STB hosted the largest Meetings & Incentive (M&I) group movement from India to Singapore in 2025, organised by Sun Pharma- India's largest and the world's fourth largest global specialty generic pharmaceutical company- for over 6,000 employees. This milestone demonstrates Singapore's strong positioning as a premier M&I destination for large-scale Indian corporate groups.

Reflecting on India market’s performance, Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board (STB), said: “2025 marked a milestone year for Singapore-India tourism as we celebrated 60 years of diplomatic ties. We’re heartened that over a million Indian visitors chose Singapore, driving robust tourism spending and demonstrating the market's continued confidence in our destination. I want to thank our Indian stakeholders - our airline partners, travel agent, corporates and media- whose collaboration has been instrumental in this growth.”

2025 Tourism Highlights

Several major attractions opened in 2025, enhancing Singapore's destination appeal. These included Rainforest Wild as Singapore's fifth wildlife park and Asia's first adventure-based zoological park and Curiosity Cove as Singapore’s largest indoor playscape with over 30 experiential features at Mandai Wildlife Reserve. Other notable additions were Jurassic World: The Experience at Gardens by the Bay's Cloud Forest and Singapore Oceanarium at Resorts World Sentosa. 

Rejuvenation efforts enhanced existing attractions, such as Chinatown Heritage Centre which reopened with immersive exhibits and character-led tours, and SuperPark’s expansion with climbing walls, trampoline arenas, and a games arena. Singapore Flyer refreshed its Time Capsule with a pre-flight experience featuring 10 interactive themed zones showcasing Singapore’s 700-year transformation.

Singapore welcomed new homeported ships including StarDream Cruises’ Star Voyager, Royal Caribbean International's Ovation of the Seas, and The Ritz-Carlton Yacht Collection’s Luminara, further expanding itinerary choices and diversifying cruise options for passengers. 

Singapore maintained its position as Asia's premier events capital with a diverse portfolio of world-class events throughout 2025. Key highlights included ART SG, Southeast Asia’s leading international art fair during Singapore Art Week, which featured 105 galleries from 30 countries and attracted more than 41,000 visitors. The FORMULA 1 (F1) Singapore Airlines Singapore Grand Prix continued to be a major draw, with total attendance reaching 300,641 over the three-day event—an 11.7% increase from 2024. 

The hospitality industry saw significant expansion with new openings including Raffles Sentosa Singapore (Singapore's second Raffles property and first villa-only hotel), Mandai Rainforest Resort by Banyan Tree, The Laurus at Resorts World Sentosa (Singapore's first The Luxury Collection property), Mett Singapore (Southeast Asia's first Mett property by Sunset Hospitality Group), and Mama Shelter (the first Mama Shelter property in Asia). 

The MICE industry reinforced Singapore's appeal as a premier business events destination, with Singapore ranking 3rd worldwide and 1st in Asia-Pacific according to the International Congress and Convention Association, and 2nd in Asia-Pacific in the Global Destination Sustainability Index.

Looking Ahead: Pipeline for 2026 

The steady tourism performance in 2025 and continued development of new products and experiences provide a strong foundation for Singapore's Tourism 2040 vision. 

New experiences will debut in 2026, including innovative entertainment concepts such as AndSoForth’s flagship multi-concept immersive destination and the return of Cirque du Soleil's KOOZA, the production’s only Southeast Asia stop. Other highlights include BTS performing four nights as their longest stop in Asia outside of Korea and Japan for the BTS World Tour, Disney Cruise Line’s first Asia homeport, the new sprint race at the 2026 FORMULA 1 (F1) Singapore Airlines Singapore Grand Prix, the renewed STB-Disney Partnership featuring the Children's Festival and the second edition of Garden of Wonder, Exploria and phase 2 of the Rainforest Wild at Mandai Wildlife Reserve and the opening of the Grange Road Events Space by LiveNation by end-2026.

Speaking about the outlook and strategy for 2026, Tan further added: “Looking ahead, the outlook for Indian outbound travel remains exceptionally strong, and STB is positioned to ride this growth momentum. In 2026, we're launching targeted campaigns for millennials, Gen Z and family segments, anchoring our promotional efforts around a compelling pipeline of new experiences, cruise products and major sporting and lifestyle events. We're strengthening partnerships with travel intermediaries while expanding into cities outside the metros. At the same time, we’ll continue building MICE demand through targeted engagement with incentive travel planners and corporate clients. We look forward to working closely with our Indian travel partners, content creators, and industry stakeholders to bring these exciting initiatives to life and continue strengthening the tourism ties between our two nations.”