Sri Lanka strengthens its connect in Madurai, Coimbatore and Chennai
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The event attracted over 400 travel agents and tour operators from these markets, with over 39 stakeholders from Sri Lanka showcasing the destination.
Sri Lanka Tourism intensified its promotional strategies towards Indian travellers by highlighting the country’s diverse tourism offerings to key markets in India by hosting a series of roadshows (B2B) and networking evenings in Madurai, Coimbatore & Chennai on the October 06, 08, and 10, respectively.
To attract more tourists from Southern part of India, the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB) organised these roadshows (B2B) and networking evenings to promote Sri Lanka as a year-round destination for all segments of tourists. These events showcased Sri Lanka’s tourism industry, diverse attractions, resilience, and growth to strengthen ties between Sri Lanka and India. The delegation comprised of 39 Sri Lankan stakeholders reaching out to travel partners in India.
The delegation comprised destination management companies (leisure and MICE) leading hotels & resorts, tour operators and other service providers from Sri Lanka. The industry stakeholders had B2B interactions with their Indian industry peers in each city. The events brought together over 200 participants in respective cities, comprised of Indian travel agents, key figures in the industry, and media delegates. The aim of this tourism initiative is to foster stronger ties between Sri Lanka and India, creating opportunities for beneficial collaborations in the tourism industry.
Participants were treated to a showcase of Sri Lanka’s diverse offerings, from pristine beaches to ancient temples, signalling a new era of tourism excellence for the island nation.
