Collina D’Oro Resort & SPA joins the Starhotels portfolio
Starhotels_CollinadOroLugano
The agreement between the Swiss resort and Italy’s leading hotel group aims to extend Starhotels’ international presence in the luxury resort & wellness segment.
Starhotels Collezione, welcoming Collina d’Oro Resort & SPA into its portfolio. With this addition – resulting from a commercial agreement – Starhotels further consolidates its presence in the international luxury market, choosing a destination that embodies tranquility, harmony, and breathtaking landscapes: an ideal retreat for those seeking a rejuvenating experience, far from the noise and pace of everyday life.
“We are delighted to bring Starhotels to Switzerland for the first time through this new commercial agreement,” says Elisabetta Fabri, Starhotels’ President and CEO. “This initiative enhances our expertise in high-end hospitality and confirms Starhotels’ role as a leading hub for excellence, attracting properties that seek a solid, skilled, and reliable partner for growth. It represents an opportunity for us to showcase our capabilities beyond the boundaries where we traditionally excel, leveraging the know-how we have developed over years of experience in both domestic and international markets.”
The property features 44 rooms, including 28 suites, all bathed in natural light streaming through large windows that harmonise with interiors of understated, sophisticated design. Completing the experience is a 1,000 square-meter SPA, a fitness area, and a restaurant celebrating Mediterranean cuisine with contemporary flair.
“I am particularly pleased to renew my collaboration with Elisabetta Fabri, whom I have known and admired for many years, and with the entire Starhotels Group, an Italian excellence that has turned quality, style, and hospitality into a true cultural heritage,” says Marcello Forti, CEO of H-Food, the company behind HCH SA, which manages Collina d’Oro Resort. “With H-Food, we share deep values: attention to detail, respect for tradition, focus on innovation, and a genuine passion for the guest experience. We are confident that this partnership will enhance the allure of an iconic property in a unique location like Lugano, creating a contemporary luxury project that combines expertise, heritage, and new international perspectives.”
Under the agreement, Starhotels will support the resort in sales and promotional activities, marketing and communication, revenue management strategies, and will integrate its booking system and the I AM STAR loyalty program. The resort will maintain its identity and operational autonomy, fully aligned with the standards of the Starhotels Collezione brand.
