Sterling expands footprints in Ayodhya with launch of second property

Sterling Saryu Ayodhya offers accommodations, all-day dining restaurant, and banquet hall.

Sterling Holiday Resorts announced the opening of Sterling Saryu Ayodhya, its second resort in Ayodhya, reinforcing its destination-led growth strategy. The launch advances Sterling’s focus on building high-intent travel circuits across heritage and pilgrimage India—grounded in consistent service, trusted standards, and experiences rooted in place.

The resort offers thoughtfully planned accommodations—from Cocoon Rooms created for deep rest to Junior Suites suited for longer stays; the all-day dining restaurant, The Saryu Café; and banquet hall.

Speaking on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said: “With Sterling Saryu Ayodhya—our second resort in the city—we are deepening destination depth to serve travellers with comfort, calm and reliability, delivered with warmth. At Sterling, we believe hospitality is not just about a stay—it’s about how you make people feel, especially in a destination where the journey is as emotional as it is spiritual.”

“Ayodhya is among India’s most important spiritual destinations, and demand for organised, comfort-led hospitality is growing rapidly. We wanted to create a retreat that supports this evolving travel behaviour, and Sterling’s leadership in heritage and pilgrimage destinations—combined with its proven operating expertise—made them the right partner for this vision,” added, Rishi Uppal, Director, Kalyan KK Hotels India Pvt Ltd.