From Hype to Habit: How AI is reshaping travel
What was once positioned as a future-facing innovation is now deeply embedded in the industry’s operating core, influencing everything from when and where people travel to how companies’ price, personalise and service journeys at scale. At SATTE 2026, this shift came into sharp focus, with industry leaders underscoring that AI is not just enhancing decision-making, it is fundamentally rewiring it.
AI is rapidly becoming a trusted travel companion in key international markets, report shows
From itinerary planning to checking restaurant menus on the go, consumers are embracing AI tools like ChatGPT, Co-Pilot, DeepSeek and others to simplify, personalise, and enhance their journeys.
Travel and Food Network launches AI-powered trip planner
AI to complete the booking of the personalised itinerary, through a curated network of travel partners.
