Brand USA is expanding its travel trade Ambassador Program in 2026, bringing the initiative to India for the first time as part of a major international rollout. The program will scale across Brand USA’s core markets with a goal of appointing 250 travel trade Ambassadors by July 4, 2026, in alignment with America250 – the United States’ 250th anniversary...

The hub, America the Beautiful Game, is now live and is a go-to resource for discovering things to do, and an initial set of AI-powered sample road trip itineraries that connect all 11 U.S. host cities with nearby destinations and experiences.

The campaign is launched to accelerate growth ahead of 2026, a milestone year marked by the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.