Brand USA launches new trip planning hub for 2026 World Cup travellers
Cambridge_Massachusetts
The hub, America the Beautiful Game, is now live and is a go-to resource for discovering things to do, and an initial set of AI-powered sample road trip itineraries that connect all 11 U.S. host cities with nearby destinations and experiences.
Brand USA announced the launch of America the Beautiful Game, a new trip planning hub designed to guide football fans as they explore the United States before, during, and after the 2026 FIFA World Cup. The hub, now live in AmericaTheBeautiful.com/Football, is a go-to resource for discovering things to do, local cuisine, and an initial set of AI-powered sample road trip itineraries that connect all 11 U.S. host cities with nearby destinations and experiences.
The tournament coincides with America 250, and Brand USA is spotlighting 250 things to do across the United States through themed content series. This edition turns the spotlight to the Beautiful Game, showcasing 50 things to do and see across the U.S. host cities - and beyond - during the tournament.
“The United States offers unmatched experiences for football fans both on and off the pitch,” said Fred Dixon, President and CEO of Brand USA. “The 2026 FIFA World Cup presents an opportunity to combine the love of the sport with the ultimate USA holiday. We invite fans to come early and explore the iconic destinations that make America unique in the world. The resources found on AmericaTheBeautiful.com will inspire adventure and give travellers the inspiration they need to have a trip of a lifetime.”
The 11 host cities in the United States where matches will take place:
- Atlanta, Georgia
- Boston/Foxborough, Massachusetts
- Dallas / Arlington, Texas
- Houston, Texas
- Kansas City, Missouri
- Los Angeles, California
- Miami, Florida
- New York/New Jersey (East Rutherford)
- Philadelphia, Pennsylvania
- San Francisco Bay Area, California
- Seattle, Washington
