Korea recorded close to 200,000 visitors from India in 2025, reflecting an increase of 13% compared to the previous year, underscoring the continued growth of the Indian outbound market. KTO continues to support the travel trade partners through initiatives such as the Korea Premium Travel Consultant program and K-Incentive Scheme 4.0.

As part of this campaign, Yatra will curate exclusive holiday packages to Korea, Shinhan Bank India will launch a customised savings product offering travel-linked benefits to customers planning trips to Korea and Korean Air will extend travel privileges, while KTO will strategically drive the campaign.