Korea boosts travel trade relations through 4-city roadshow in India
Representative image
Concluded roadshows in Kolkata, Kochi, Chennai, and Bengaluru.
Korea Tourism Organisation (KTO) India has concluded the first leg of its four-city Korea Tourism Roadshow 2025 series, held in Indian metros across April and May. The roadshows in Chennai (April 23), Bengaluru (April 25), Kolkata (May 21), and Kochi (May 23) brought together over 10 Destination Management Companies (DMCs) from Korea in each city, to connect with India’s travel professionals through B2B travel marts and cultural K-Gala Nights.
These multi-city engagements aimed to deepen Korea’s tourism outreach across southern and eastern India by enabling direct trade networking, destination presentations, and cultural immersion experiences.
“Our goal through these roadshows has been to create meaningful, long-term relationships with the Indian travel trade and to showcase Korea’s evolving offerings in a fresh and culturally immersive way,” said Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organisation (KTO). “We are grateful for the overwhelming response in all four cities and remain committed to supporting our trade partners in expanding Korea’s footprint in India’s outbound travel landscape.”
Each roadshow featured a Korea Travel Mart, drawing participation from travel agents representing leisure, luxury, FIT, and GIT segments. The K-Gala Nights were attended by trade partners and stakeholders, fostering strategic discussions and offering first-hand cultural and culinary experiences. Attendees also explored the themed promotional booth inspired by Korea’s traditional markets, where they experienced authentic Korean local and street food.
These roadshows collectively said to reinforce Korea’s appeal as a culturally rich and diverse destination, while enabling face-to-face discussions that are critical in shaping future travel collaborations.