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Tourism WA unveils second iteration of ‘Walking On A Dream’ campaign

Tourism WA unveils second iteration of ‘Walking On A Dream’ campaign

Tourism Western Australia unveiled the second iteration of ‘Walking On A Dream’, its immersive global tourism brand. First launched by Tourism WA in 2022, the campaign is said to have played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000...