Tourism WA unveils second iteration of ‘Walking On A Dream’ campaign
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The campaign rolls out from February 2026 across key global markets. The WA records over one million international visitors in the year ending October 2025.
Tourism Western Australia unveiled the second iteration of ‘Walking On A Dream’, its immersive global tourism brand.
First launched by Tourism WA in 2022, the campaign is said to have played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000 international visitors set in 2019.
The campaign features 30-second destination vignettes and a 60-second film about landscape of Western Australia. It is the reimagining of Empire of The Sun’s song Walking On A Dream, overseen by WA–raised frontman Luke Steele, and performed by the West Australian Symphony Orchestra (WASO) Aboriginal artist and Karajarri man Billy-Jo Shoveller.
“Walking On A Dream has always been about a sense of wonder and escape,” said Steele. “Working with Billy-Jo and WASO to create this new version was magical—it feels like WA itself, magical and otherworldly.” Billy-Jo Shoveller said the collaboration was deeply personal and reflects his passion for sharing the Kimberley’s spirit with the world.
Developed alongside Traditional Owners and WA’s Aboriginal tourism sector, the campaign celebrates culture, Country and connection. The campaign rolls out from February 2026 across key global markets.
