TEX 2026 will be held from January 8 to 10, 2026, at the Mayfair Palm Beach Resort & Spa in Gopalpur-on-Sea, Odisha. The event is expected to serve as an important milestone for industry professionals, tourism boards and global partners seeking to engage with India’s rapidly transforming tourism sector.

Brand India, once synonymous with the iconic "Incredible India" campaign, has somewhere lost its voice in a marketplace that no longer responds to traditional tourism marketing. As promotional budgets continue to shrink and visibility on global platforms blurs, India needs to transform its approach or risk becoming invisible in the world's most competitive tourism landscape.