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Decoding “Affordable” Luxury

Decoding “Affordable” Luxury

As Indian travellers have started to spend more, travel more often, and demand experience-first trips, the very meaning of luxury is being reshaped, which is less about opulence, more about value and access. SATTE this year, brought a provocative question to the limelight: can luxury truly be affordable, or is the industry redefining aspiration for a wider market?