Organised simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad and Ahmedabad from November 21–23, this event marks one of STA’s largest and most ambitious destination activations in India. Notably, Saudi’s tourism sector continues to accelerate, backed by ongoing investments, infrastructure expansion and a growing portfolio of global events.

The presentation showcased Saudi’s Golden Triangle including Riyadh, Jeddah, and AlUla, as key destinations for Indian travellers. Beyond the Golden Triangle, travel professionals were introduced to Saudi’s emerging gems such as Taif, Aseer, and Al-Baha. The event took place at The Taj Mahal, Lucknow.

(A listicle on Saudi’s most enthralling adventure experiences by TBO Academy)