Just weeks before Saudi Arabia throws open the doors to Qiddiya City, the Kingdom’s most awaited “city built to play”, the buzz among travellers is spreading like wildfire, igniting a growing curiosity to explore Saudi. Nowhere is this shift more visible than in India, Saudi’s fastest-growing source market. Meshaal Qureshi, Senior Director – Trade Markets (India & Subcontinent), STA, shares more.

Organised simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad and Ahmedabad from November 21–23, this event marks one of STA’s largest and most ambitious destination activations in India. Notably, Saudi’s tourism sector continues to accelerate, backed by ongoing investments, infrastructure expansion and a growing portfolio of global events.

(A listicle on Saudi’s most enthralling adventure experiences by TBO Academy)

The Best-in-Class Service-Guest Experience award is one of three key pillars evaluated as part of the APEX World Class status, alongside safety and well-being, and sustainability.