Wyndham & Le Park Concord to launch 100 Super 8 Hotels across Saudi
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As part of the deal, the first Super 8 hotel is expected to debut next year, 2026.
Wyndham Hotels & Resorts has entered into a development agreement with Le Park Concord Company to launch its Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. The agreement is to open 100 hotels over the next ten years.
The signing was executed with the support of the Ministry of Tourism of Saudi Arabia, said to further underline the initiative’s alignment with the Kingdom’s national tourism goals.
Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts, said, “As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets.”
In 2024, Saudi Arabia welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and according to Saudi Arabia’s Ministry of Tourism, that number is expected to reach 150 million annually by the end of the decade.
As part of the deal, the first Super 8 hotel is expected to debut next year, 2026. Future locations are planned along the Kingdom’s highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas.
According to Knight Frank, only 6% of the country’s hotel pipeline is in the economy and midscale segments are creating a significant supply gap that Super 8 is expected to address.
“Saudi Arabia’s tourism growth under Vision 2030 presents a clear need for more branded economy hotels. Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards and the assurance of Wyndham Rewards, one of the world’s most trusted loyalty programs. Together, we will offer affordable, quality stays to meet the needs of a rapidly expanding visitor base,” stated, Fiaz Talal Alenezi, Chief Executive Officer, Le Park Concord Company.