Thomas Cook (India) Limited and its group company, SOTC Travel, have signed a MOU with Mauritius Tourism Promotion Authority (MTPA). This strategic collaboration will ensure focus on growing Mauritius’ visibility and inspiring visitation from the India market. The MOU was signed byRajeev Kale, President & Country Head at Thomas Cook (India) Limited, S.D. Nandakumar - President & Country Head....

As part of the MOU, the Government of Gujarat will support Thomas Cook India in obtaining necessary permissions, registrations, approvals and clearances, as applicable, in accordance with existing state policies, rules and regulations.

Thomas Cook’s AI booking platform assists customers in planning their personalised vacations in real time by checking availability and making reservations in a matter of minutes.

As part of this rollout, Thomas Cook India has created a range of AI-generated videos covering Europe featuring TACY — designed to inspire travel, highlight brand and product USPs, and guide customers through the decision-making process.

Introduction of new air routes and improved/direct connectivity with attractive early-booker pricing inspires travel interest

As part of strategic collaborations to cement its market presence, STB recently formalised key Memoranda of Collaboration (MOC) with India’s leading travel giants, Thomas Cook India & SOTC and EaseMyTrip. These partnerships will drive joint marketing campaigns, curated holiday packages, digital promotions, and travel trade engagements.

Companies have expanded their China holidays portfolio with a comprehensive suite of itineraries designed to appeal to a wide segment of customers from multi-generational families, Young India’s GenZ and millennials, working professionals, frolleagues, couples, seniors and solo travellers.

Destinations include Vietnam, Japan, South Korea, Oman, Philippines, China, Dubai, Abu Dhabi, Georgia, Uzbekistan, Kazakhstan, Cambodia and Laos.