Tourism Western Australia unveiled the second iteration of ‘Walking On A Dream’, its immersive global tourism brand. First launched by Tourism WA in 2022, the campaign is said to have played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000...

India remains a core focus as Tourism WA rolls out its strategic initiatives and now with Swiggy activation, trade partnerships & more, the country has risen to become Western Australia’s eighth-largest inbound market by visitor volume. The India campaign concluded with a high-profile networking dinner led by Reece Whitby MLA, Minister for Tourism, along with senior delegation members from WA.