At a time when Kashmir’s tourism narrative is steadily reclaiming its crown, the 17th Annual Convention of the Adventure Tour Operators Association of India (ATOAI) concluded in Srinagar (December 17 - 20, 2025), sending a clear message: the revival of tourism in Kashmir is no longer just talk anymore; it is now actionable.

In 2023, India recorded 9.52 million FTAs, bouncing back to 87% of its pre-pandemic levels, a robust 47.89% increase over 2022. Projections from PATA placed India on a trajectory to receive 13.34 million inbound tourists by 2024, a 22% jump over 2019. Yet in the first half of 2024, Ministry of Tourism reported that India attracted 4.7 million foreign visitors, still lagging the 5.3 million...

With Vietnam emerging as a top choice for Indian travellers, recent online reports reaffirm the trend. In the first five months of 2025 alone, Vietnam welcomed over 9.2 million international tourists, a 21.3% year-on-year increase. Building on the strong momentum of 2024, the country now targets 23 million international arrivals in 2025, aiming to surpass pre-pandemic records.