TAT AND FOUR SEASONS MUMBAI CELEBRATE SONGKRAN
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Tourism Authority of Thailand and Four Seasons Hotel Mumbai joined hands to celebrate the Kingdom’s biggest festival, the Thai New year ‘Songkran’, at the hotel’s pan-Asian restaurant San-Qi. The celebration included a simulation of the country, encompassing carnival-esque festival of Songkran, which marked the start of a week-long Songkran Food Festival at Four Seasons Mumbai. The initiative is part of the tourism board’s strategy to maintain and grow the already strong repeat travel segment out of India.
Sethaphan Buddhani, Director, TAT Mumbai Office said, “We are delighted to bring the spirit of Songkran to Mumbai. Segments of the Indian market are culturally exposed and well-travelled. They are today looking for more immersive experiences. Loi Krathong – best recognised by its floating lanterns, is already popular amongst Indian travellers. I expect that Songkran will also be a big hit here. People who experience the Songkran Food Festival at the Four Seasons Mumbai are sure to plan a trip there for Songkran next year.”