TAT ANNOUNCES 2015 AS YEAR OF DISCOVER THAINESS
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In 2015, Tourism Authority of Thailand (TAT) will be promoting Thailand with the new global marketing and promotion campaign under the “2015 Discover Thainess” slogan, which was soft launched at the World Travel Market (WTM) in London in November 2014, and Official launch will be on 14th January 2015 in Bangkok.
The “2015 Discover Thainess” campaign emphasises on the priceless treasures of Thailand, which gives Thainess its charm and makes the country unique. There will be a host of activities that offer the opportunity for tourists and visitors to appreciate the essence of ‘Thainess’ through the Thai way of life, Thai culture and Thai experiences.
The campaign is focusing on seven fascinating features which epitomise Thailand’s unique Thainess character along with a glorious history and a unique culture: Thai Food, Thai Arts, Thai Way of Life, Thai Wellness, Thai Festivity, Thai Wisdom and Thai Fun. The ‘2015 Discover Thainess’ campaign will also recommend a calendar of must-attend events and festivals.