TAT Joins Forces with THAI to Promote 60th Anniversary
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The Tourism Authority of Thailand (TAT) is joining forces with Thai Airways International (THAI) to mark their 60th anniversaries in 2020 with a range of tourism promotions aimed at strengthening the kingdom’s positioning as a preferred tourist destination whilst promoting responsible tourism, in line with the global sustainable development goals.
“TAT is delighted to form another collaboration with THAI to celebrate our 60th anniversaries together. Indeed, we share similar goals in attracting international travellers to Thailand for memorable Thai travel experiences and promoting domestic tourism to stimulate the local economy,” Yuthasak Supasorn, Governor, TAT, said.
Under the 60th anniverary collaboration, TAT will share with THAI marketing insights of its annual events; such as, the Amazing Thailand Marathon Bangkok (every February), World Wai Kru Muay Thai Ceremony (17 March, annually), the Great Mekong Bike Ride (around June or July), as well as international events including the Honda LPGA Thailand and PTT Thailand Grand Prix (MotoGP).
THAI can utilise the insights to promote travel packages on these events to specific target groups and offer added value by combining with TAT’s seasonal promotions including the Amazing Thailand Grand Sale and Thai Pass Plus – presenting a boarding pass on THAI and Thai Smile Airways for giveaway items or special discounts from participating shops and tourism establishments. TAT will also provide publicity support for THAI’s marketing activities.