TAT KICKSTARTS THREE-CITY ROADSHOW
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The Tourism Authority of Thailand’s (TAT) Mumbai Office is conducting its annual road show, which commenced in Bengaluru yesterday, and will move ahead to Chennai (12 February) and Ahmedabad (14 February).
The road show assembles more than 30 key travel partners from Thailand under one roof in each of these important gateway cities. “We have brought together a sizeable contingent of the most relevant hotels, DMCs and attractions to arm the travel agent for the year ahead,” said Sethaphan Buddhani, Director, TAT Mumbai Office.
The industry-connect event also promises to bolster confidence among travel agents amidst protests in Bangkok. Tourist confidence is expected to increase in the coming weeks. Travel agents will also gain macro-level insights into TAT’s tourism strategy for the coming months.
The three-city roadshow is the latest among a host of B2B initiatives in Ahmedabadthe cities. For instance, given the Gujarat market’s focus on Indian food while on holiday, TAT has worked to ensure that travel agents are equipped with names and locations of Indian restaurants across the Kingdom. Meanwhile, consumer-connect activities promoting niches such as golf and biking trips in Thailand have been a persistent practice for Chennai and Bangalore markets. TAT has escorted groups of golfers and bikers to the destination. Additionally, across all three markets, TAT has been hosting wedding planners on familiarisation trips to Thailand.