TAT LAUNCHES NEW LOGO
Representative image
The Tourism Authority of Thailand (TAT) has rolled out a number of strategic activities to promote the good image of the kingdom as a top tourist destination at WTM London.
“One of Thailand’s most important events for this year WTM will be the launch of the new “Amazing Thailand” logo, which features the famous Thai Smile. Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness,” Yuthasak Supasorn, TAT Governor, said.
Ornate details of the traditional Thai Kanok pattern have been adjusted to create the ‘Smile’ symbol. The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face. The colour schemes have also been specifically chosen to underpin the image of softness.
One highlight in support of the new logo is the “I-smile” activity to show the development of TAT’s world-class information technology management tools to promote tourism. Visitors will be able to check out the entire website, mobile application, as well as events and online campaigns. Visitors who sign up for the campaigns and activities will receive exotic prizes of high quality Thai fabric and a bag tag with their photos emblazoned by the new Amazing Thailand logo.