TAT ORGANISES WEDDING PLANNER SYMPOSIUM
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A group of 34 founders and directors representing India’s leading wedding planners and event organisers were invited to undertake a comprehensive survey of the country’s top destinations, venues and services catering to one of Thailand’s primary niche markets. Organised by the Tourism Authority of Thailand New Delhi and Mumbai Offices, the “Wedding Planner Trip and Symposium 2014” was held between 23 and 28 March 2014, covering Samui, Phuket, Khao Lak, Krabi, Hua Hin, Cha-am and Chiang Mai.
A seminar on “How to impress big fat Indian weddings” was held on 27 March 2014, at the Centara Grand at CentralWorld, Bangkok, to allow Thai tour operators, hoteliers and service provides to better understand how to manage and handle Indian wedding parties. The seminar was followed by a table top sales session to discuss business opportunities between the two groups.
Thawatchai Arunyik, Governor, TAT said, “Weddings and honeymoons are one of the most popular niche-market segments from India, which is already one of our top visitor generating markets. Hence, this symposium covers both the quality and quantity aspects of our marketing strategy for 2014.”
In recent years, Thailand has become hugely popular among Indian wedding couples and honeymooners. The secluded, all-inclusive resorts are perfect for honeymoons. To allow the hosted wedding planners to cover as much ground as possible within the limited time available, TAT divided the Indian executives into five groups, each to cover a different destination.
Sethaphan Buddhani, Director Mumbai Office, TAT said, “The proximity, value-for-money, ease of visa processing and also the general familiarity with Thailand as a destination make it a popular choice among Indian to-be-weds. Moreover, Thailand has something for every destination wedding budget whether it is something simple and straightforward or an occasion that is completely luxurious and high end.”