Thailand tops India’s wish list for scuba diving: Agoda
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The survey reveals that 40% of respondents spend 15-30% more on scuba trips than regular vacations, with relaxation and marine life as key motivations.
Digital travel platform Agoda has unveiled insights from its 2025 Scuba Deals Survey, shedding light on the preferences and motivations of scuba diving enthusiasts across Asia.
In the survey, Thailand has emerged as the top scuba diving destination among Indian travellers. Known for its clear waters, diverse marine life, and dive sites such as Koh Tao and the Similan Islands, Thailand leads the ranking, followed by Indonesia, Malaysia, and Vietnam.
Nearly one-third (30%) of respondents cited relaxation as their primary reason for diving, with this motivation being particularly present among divers from the Philippines, Malaysia, and Thailand. Exploring marine life also ranks high as a motivating factor, with 24% of divers drawn primarily to the allure of ocean creatures.
While affordability is ranked by respondents as the most important factor when choosing accommodation for the trip, divers are willing to spend more on their underwater adventures. Two-fifths (40%) of respondents reported spending 15-30% more on scuba trips compared to regular vacations.
Short getaways dominate the scuba travel scene, with nearly half (48%) of divers preferring trips lasting 4-7 days. Weekend trips are also popular, chosen by 41% of respondents. These findings highlight the appeal of quick, immersive experiences that fit into busy schedules.
Reef diving emerges as the top choice for underwater explorers, with 75% of respondents expressing interest in these areas.
Gede Gunawan, Senior Country Director Indonesia at Agoda, shared, “Asia is home to some of the world’s most popular diving destinations and remains a favorite among divers. At Agoda, we’re passionate about helping travellers access these amazing experiences. By offering great deals on accommodations, flights, and activities, we aim to make exploring the underwater world easier and affordable for everyone.”
Notably, the survey, conducted across 11 markets in Asia, highlights the region's prominence as a scuba diving haven, particularly in Southeast Asia. Known for its diverse and abundant dive sites, Southeast Asia continues to attract divers with its rich marine life and breathtaking underwater landscapes.
These insights from Agoda's Scuba Deals survey reveal the evolving preferences and motivations of divers.