THE METROPOLITAN HOTEL TO PUSH EVENTS THROUGH EXPERIENCES
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The Metropolitan Hotel & Spa New Delhi, which caters to a lot of events and social functions, is getting a substantial amount of their annual revenue from F&B segment. “F&B contributes around 30 per cent in our total turnover of the hotel out of which around 20 to 25 per cent is generated through events and other banquet functions,” Sanzeev Bhatia, General Manager, The Metropolitan Hotel & Spa, said.
According to him, the hotel witnessed fair increase in its occupancy in the first half of current fiscal but the increase in ARR was not on the expected line.
Replying to a question to further make the hotel the most sought after one for events, Bhatia said that events at the hotel have always been unique in concept and nature. “From art to music to wine to food, we have always tried to provide different experiences to our guests through these social events. Keeping this strategy same for future also, we will work on bringing such more unique concepts and try to alliance with right partners to enhance the overall experience,” he revealed.
The hotel, which completed its renovation in 2012, gets good business from Western India. “While we are not much into domestic leisure market but still we get our fair share from Mumbai and Gujarat markets which are potential markets for domestic tourists. Other domestic business comes from PSUs and Government organisations,” he informed.
Talking about the property’s marketing strategy, Bhatia said that the hotel has changed and realigned its marketing strategies. “The hotel has given an overhaul change in marketing strategies where differentiation, consistency, customer satisfaction, delivery of brand promises, and customer retention are of paramount importance. We have developed and used technology to operate efficiently, implemented aggressive online marketing campaigns across blogs, networking sites, and travel sites, which are being used to make hotel, spa and F&B reservations,” he said and added that the support from traditional travel agents is always an important facet for the hotel.