THOMAS COOK INDIA INTRODUCES ‘TOP-UP HOLIDAYS’
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Thomas Cook (India) has launched ‘Top-Up Holidays’ - offering travellers the option to select from a variety of tour inclusions and top up their itinerary, based on their individual interests/ preferences. The ‘Top Up’ options include an array of sightseeing tours, transfers, hotel upgrades and more.
Thomas Cook India’s research data has highlighted two clear observations: the fact that the Indian consumer is not cost but rather value-conscious and the growing significance of value in holiday decisions. This innate need for value was identified as an untapped opportunity, leading to Thomas Cook’s creation of an innovative “pizza model” holiday, involving a simple ‘base’ of a no-frills holiday package and a range of “top-up” options.
The Thomas Cook Top-Up Holidays range covers Asia, the Middle East, Europe, USA, Islands and Australia, adding value and diversity to the traveller experience.
Shibani Phadkar, Senior Vice President & Head - Leisure Travel Outbound, Products & Operations, Thomas Cook (India) said, “Today’s Indian travellers are not only keen to design their own holidays but are equally focussed on maximising value. Given our significant volumes at Thomas Cook, we are able to negotiate considerable savings for our customers which we’ve inbuilt into our unique Top-Up Holidays. So, a strong dual benefit – one, the flexibility of personalizing their holiday by selecting from a host of top up options and two, great value-for-money pricing.”