Tourism Australia Welcomes Indian Travellers
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Tourism Australia will be welcoming back travellers from India with borders now open for quarantine-free travel, for fully vaccinated visa holders.
“At Tourism Australia we are so excited to be welcoming back international visitors who make up a critical part of our visitor economy. We know Australia remains an incredibly desirable destination, especially for visitors from India and we can’t wait to once again share all of the unforgettable tourism experiences we have to offer here in Australia,” Phillipa Harrison, MD, Tourism Australia, said.
Pre-Covid, India was Australia’s fastest growing inbound tourism market for three years. In 2019, Australia welcomed almost 400,000 visitors from India and was the sixth most valuable market for spend, contributing over A$ 1.8 billion.
Nishant Kashikar, Country Manager – India, Tourism Australia, said “Our research has consistently shown that there is a huge pent-up demand for travel to Australia amongst Indian travellers. Through our campaign activities, engaging Public Relations (PR) and Advocacy initiatives, collaborations with Key Distribution Partners (KDPs) and airline partners, we are optimistic of converting this demand and seeing India return to growth in arrivals to Australia”.
Tourism Australia’s recent Consumer Demand Project research suggests that 1.8 mn (or 82%) out of 2.2 mn high value travellers from India intend to visit Australia over the next two years. This demand is well complemented by the boost to direct aviation access between India and Australia with the commencement of direct flights by Qantas and Air India in recent times.
Another initiative to encourage holiday visitors from India is the Visa Application Charge (VAC) waiver announcement by Department of Home Affairs, for those tourists whose visa to Australia has either expired or will expire between 20 March 2020 and 30 June 2022.
Tourism Australia will be collaborating with travel partners ncluding MakeMyTrip, Pick Your Trail, Thomas Cook, SOTC, Kesari Tours, Kulin Kumar Holidays, Travel Tours, Veena World and airline partners including Singapore Airlines, Malaysia Airlines, Air India and Qantas amongst others to encourage early bookings to Australia and influence Indian travellers to take an Australian holiday for the summer travel period.
Australia will be hosting the ICC T20 Cricket World Cup from 22 October – 13 November this year.